It’s been so long since I’ve written a blog post, I almost forgot how to access my WordPress account. I’d give you a big long apology and empty promises to get back into it, but I don’t actually have any intention of doing so.
I wanted to be a serious blogger (haven’t we all, at some point?) and get real about planning my content, documenting my projects, styling my photos, etc., but realistically I don’t think I ever had it in me. Statistically, only about 5 percent do. I learned this from my new self-appointed job, and the information couldn’t have come at a more appropriate time.
I’d just been thinking about how I may have been better suited for something else. Like, maybe I’m not an artist, maybe I’m more of a curator, you know? Which sucks, because I always wanted to be an artist. Again, don’t we all? But someone has to buy the art or simply admire the art or install the art, too. Everyone can’t have the same role, and not very many people are actually that good at the most coveted roles out there.
Anyway, long story short, I started this instead. My blog is now what blogs are meant for—to document things I care about, rather than trying to drum up ideas about awesome things I think other people will like.
Until October of last year, I was working for Modern Social Magazine, a now digital-only magazine (it used to be print as well) for bloggers and people trying to grow an online business. It was a cool enough job in the beginning, but the longer I worked there, the more I wanted to change things. Not just dated layouts and masculine/corporatey color schemes, but I wanted to zero in on the target audience (mostly female, but my boss had started branching out to more men), be a little bit more clever with the affiliate marketing, focus on making genuine connections over being salesy, and a few other details. Over and over again, I kept thinking, “I should start my own magazine.” But I stopped right there, because I didn’t know what I would do with it, who would help me, or if it would even be worth it. Who would read it? Why? People start magazines all the times that no one cares about. It was a super stupid idea.
The more I thought about it, though, the more passionate I became. My boss had a reach of 300,000+ (not sure where he got that number or how accurate it was, but it was at least a few thousand if not hundreds of thousands), and I (technically a member of his demographic) did not particularly care for its visual style or a lot of its content. So if he could be relatively successful doing what I considered to be a lot of things wrong, why couldn’t I do my own version (something better) and grow my own following?
I still don’t know if anything will come of this, and I honestly try not to think about it. But I’ve committed to putting out 12 issues (a year of the magazine, starting with January 2018), having very few expectations, and hoping for the best. Monetization is another issue, but right now I’m mostly working on gaining an audience.
I kept thinking that my goal with this magazine is to empower women, but women already have access to power; they just need to grab it and run with it. So I guess a better goal is to remind women what we are capable of and encourage us all to fight for what we want, work super hard, be clever, and play to our individual strengths. As it turns out, I am a relatively mediocre artist most of the time, but I can improve upon good ideas, I can look for needs that aren’t being addressed and try to fill them. I can take chances. So here’s the chance I’m taking. Wish me luck.